Euroband
Brand Identity

Euroband is a manufacturer of re-cyclable truck tires. They produce high quality tire treads to replace the worn treads on used tires - thus extending the lifespan of a tire with up to 5 times the driving distance.

The logo idea is based on a dynam-ic round shape representing both a moving wheel and the larger per-spective of a circular business model focusing on ressource optimization and less waste.