Itadel / Brand Identity

For the name change of the Danish IT company TDC Hosting I helped develop the brand identity for the new brand Itadel (now ITM8).

The name was conceived by Morten Hjelm while we were working at Zupa and was a construction of “IT” and the word “citadel” - a fortress and protected home.

Thereby arose the idea of the brick-wall graphics which became an integrated part of the brand aestethics.