Itadel / Brand Identity

For the name change of the Danish IT company TDC Hosting I made this brand identity for the new brand Itadel. This move fast in this business, and Itadel is existing under the name ITM8.

The name was conceived by Morten Hjelm while we were working at Zupa and was a construction of “IT” and the word “citadel” - a fortress and protected home.

Thereby arose the idea of the brick-wall graphics which became an integrated part of the brand aestethics.