Seductively Sensible
Part II
The follow-up campaign in the “Seductively Sensible” concept was based on the fact that KIA were entering a new product stage and were beginning to actually make cool cars. And who drive cool cars? Bad guys, of course.
The campaign became a cinematic humourous drama about the daily life of a modern gangster family. Loaded with tons of action, crazyness and not at least hard facts about the cool cars from KIA Motors.
