A.I.
Direction
Though A.I. has made engaging content more accessible for brands, it has also made the world of marketing more complex than ever.
One thing is for sure: Brands need to get onboard, if they want to stay in the competition.
The big issue is of course how to use A.I. as a marketing tool, while still maintaining a human and caring tone of voice. Therefore you can’t use A.I. for everything, because in essence A.I. isn’t human. But used in the right way A.I. has very powerful tools for enhancing creativity and user experiences.
What do I use it for?
Apps like Midjourney and Nano Banana can produce great visuals, but don’t try to fool your audience with “Ultra Realistic” humans with “Correct amount of fingers”. If you want reality, use real humans and photos. Use A.I. for all the interesting stuff that you can’t make in real life.
Visuals
Apps like Kling and Veo can make things come to life. Again, some things are not meant to be brought to life. Use it wisely and create honest experiences.
Animation
Vibe Coding
Most LLMs are good at coding, which means that you can do pretty hi-end digital stuff by just explaining what you want. With apps like Loveable you can actually prompt an entire website, if you want. I don’t, but it’s there for the taking.
Hollywood has already been declared dead many times due to the increasing level of quality output made by leading A.I. film makers like the Dor Brothers and PJ Accetturo.
Currently full A.I. films and commercials are already out there doing the rounds, but that is due to the novelty factor. In my opinion humans will still prefer to watch humans for a very long time to come.
Film Making
Vibe Coding
A.I. is here to stay, and we might just as well embrace it.
I’m curious about the possibilities and exploring various categories. It’s worth remembering that a.i. is way more than creating videos and images.
Coding for web design is my thing for the time being. Exciting times times to be creative :-D
Office Etiquette
Fun & games with a.i. movie making. Just because that is Rune Dueholm.