Creative Direction
My approach to creativity is holistic. I like to zoom in close and then take the helicopter view of the entire solution to make sure it’s aligned with the campaign strategy and bussiness goals of the client.
Creativity is a tool for strategy and effectivity. It must drive business, and assets and messages must point in the same direction. That’s probably why they call it Creative Direction :)
Team Leading
As a Senior Creative, Creative Director and team leader I have experience with guiding creative processes and the people involved. I have hands-on knowledge of the steps to building brands and succesful campaigns and of making the necessary decisions along the way.
Insight
& idea
The Bonnie & Clyde of delivering your message. The Meghan and Harry of making interesting campaigns that will be worth people’s time.
Visuals &
Art Direction
Making stuff look like it should. Whether it needs to look realistic, completely unreal or just plain awesome, visual execution is a strong part of my toolbox.
A.I. Direction
Like most professionals A.I. is a part of my worklife and my creative toolbox. It has already made advertising solutions better in may ways from strategic brilliance to fast, high-level creative execution. The big issue is that we use A.I. as an assistant and maintain that human judgement and finesse that even an app powered by a thousand datacenters would not be able to.
Content
Grabbing attention with relevant and interesting video content is a must in modern marketeering. I have good experience on how to tap into culture and daily life to make the kind of content that people want to spend time with and talk about.
Writing
I really love the world of writing. The little differences. The hugeness of the tiniest words. Their double meanings and the way that the right words can say more than a thousand pictures.